Preparing for Black Friday: When to Buy and Sell

We are less than 3 weeks away from one of the biggest events of the FUT calendar: Black Friday. Here is what you need to know, and what you should do, in preparation for November 24th.

Before Black Friday

Shown below are graphs of the market from FIFA 17. Focusing on the month of November, you’ll notice the market declines leading up to Thanksgiving. While it can’t be certain that the FIFA 18 market will imitate last years trends, it is highly likely.

FIFA 17 Market (Xbox)

FIFA 18 Market (Xbox)

Right now, the FIFA 18 market is hovering around an index value of 80. At the same point last year, it had a value of 75 before bottoming out at 60 the week of the event. Again, there are no guarantees with the Black Friday market, but my money is on the fact that the next couple weeks will see a similar decline.

My advice? Sell your expensive players and liquidate your assets this Thursday/Friday. Prices over the week cycle tend to be highest at this time, and having these coins will allow you invest during the big event.

Furthermore, I wouldn’t recommend making any big investments over the next couple weeks. The market during this period is too unpredictable, and a volatile market is not something I’m interested in betting on. If you are looking to make coins, you can still make low-risk investments in cheap 83s/84s, marquee matchups, or discard informs. These could come in handy during Black Friday SBCs.

During Black Friday

Buy, buy, buy. With lightning rounds every hour on the hour, the supply will greatly outweigh the demand on November 24th. Tons of cards will hit the market all at once, and you will be able to get some great deals on bid or BIN.

So the real question is, who should you buy? That is hard to say now because we have to wait and see how much individual player prices drop from now until then. However, I can give you some options for players to keep an eye on between now and then (all these options will have the opportunity to be packed during the event, further decreasing their prices and giving you opportunities to win them for deals on bid or snipe).

Popular Weekend League Players

High Rated Discard Informs (From TOTW 10)

Naturally, we still don’t know who will be in TOTW 10 this year. Here are some players from FIFA 17 that were were on the team last year.

After Black Friday

Each year, the market rebounds following the Black Friday/Cyber Monday. Here is how the prices of these popular weekend league and TOTW 10 players fared 1 week following the event from FIFA 17.

Popular Weekend League Players





































































High Rated Discard Informs (From TOTW 10)

















It is impossible to say when the market will bottom out for the Black Friday event and when the prices will rebound to their highs. However, if you buy these players on Friday, November 24th and sell on Friday, December 1st, I think you will be in the money.



Newest Most Voted
Inline Feedbacks
View all comments

I have a million coins, so i should buy griezmanns, boatengs etc with all my money and sell them in december?




Do OTW cards apply to this method as well?


I will try to get rid of everything on my transfer list including OTWs and IFs this coming weekend and will only focus on the Rome and Madrid derbies for the next MMs. I look forward to your predictions and insights for these games.


Do i sell my Cristiano Ronaldo?


Hi Chief, Just wanted to say you’ve got an awesome page, and that you should keep up the good work. I have some investment queries for Black Friday, and i was hoping if you could help me out with. I have 600k in total, and I want to split it into 400k:200k, 400k for investing, and 200k for building my elite team. With my 400k, I’m interested in two different investment methods I was hoping you could voice your opinion on. Investment method 1: Buy Jesus (which I’m favouring more because of an upcoming City POTM SBC) or Bailly for 25k, and then sell back on the rebound for 50k (do you think their rebound prices will be 50k?) With this method, I would make (25000-1250)*16= 380k profit, which is what I’m aiming for. However, the rebound prices are my concern, which is why I came up with a second method Investment method 2: Buying 87CB icon Desailly for 550k, and then selling him for 850k rebound price (I think this will be his rebound price because he rose up by 300k after Black Friday last year as well, and he has very good pace and phy for a CB).… Read more »


Thanks chief. What are your thoughts son investing on scream cards, especially BPL scream cards. They might be needed for the POTM SBC, right?


I’m looking to get them at cheapest possible price. Bought two Sturridge’s for32k (going for 36. could drop more) to test the waters for tomorrow’s possible POTM SBC. Also, Modric was 90k, then he dropped to 65k for two days, and now he’s at 79k. Varane also dropped by 5k then increased back to original price. Do you think that this is just their price fluctuating, and that on Black Friday their prices will fall down even more, or was this a chance missed to grab these players. I think it’s the former. Just wanted to know your thoughts.

Thanks chief.

Nicholas chu

Hi chief , icons players have rebound during the black friday ? I have shevchenko and i don want to lose many coins


Hi, I have 800k currently and Iโ€™m planning on selling, do you think it would be good to invest in players and then sell the coins after Black Friday, or sell now?


I have 750k+ coins on Fifa. Is it better to sell them right now to an supplier online, or to invest during Black Friday and then sell?